In a survey by SITA it showed that a third of airline do not offer any mobile solutions and only a fifth offer mobile check in. According to the report 38% of the survey said “they see no clear business case yet” to provide mobile solutions.
Whilst 15% of those surveyed have optimised their websites for mobile device 78 per cent of airlines intend to adapt their websites to work on mobile phones by 2012.
SITA’s chief technology officer, Jim Peters said: “The Airline IT Trends Survey shows that only 15 per cent of airlines have optimised their websites for mobile phones. Our approach in SITA Labs is to develop a common platform to maximise the use of mobile phones as a travel tool. Our prototype interface works via the mobile device’s web browser, and we ‘mobilise’ rather than simply miniaturise the airline website for the convenience of the passenger eliminating unnecessary content.”